Free Social Media Audit

If you’ve ever looked at your social media and thought, “Is this even doing anything?” You’re not alone (even I feel that way sometimes, too).

Honestly? Most small business owners I speak to feel like they’re putting in the effort… but not always seeing the results. And it’s frustrating. You’re showing up, posting when you can, maybe even trying a reel or two. But things still feel a bit… stuck.

That’s exactly why I created this free social media audit. Not to add to your plate, but to help you clear it a bit. To take a step back, get a clearer picture, and figure out what’s working (and what isn’t).

Wait, what even is a social media audit?

Don’t worry, it’s not as intense as it sounds. It’s a friendly check-in with your own social media accounts.

A way to ask yourself:

• Is my profile saying what I want it to say?
• Are people actually engaging with what I post?
• Am I making the most of the time I spend here?

A good audit helps you spot gaps, notice patterns, and focus your energy on what makes a difference. Not just what the algorithm might like.

You don’t need to be a marketing expert. Just a bit of reflection and a few honest answers.

I’ve created a free audit you can do in less than 20 minutes

This simple checklist is designed for small business owners who are already on social media but feel like they’re spinning their wheels.

I’ve broken the audit into four simple sections, nothing fancy or overwhelming. Just the stuff that matters.

Step 1: Profile

Are the basics working for you or against you? Things like:

• Does your bio clearly say what you do and who you help?
• Are your links working? (You’d be surprised how many people forget this one.)

Step 2: Content

Consider the content you are sharing and how it reflects your business. Ask yourself:

• Are you posting regularly, even just once or twice a week?
• Do your captions sound like you?

Step 3: Engagement

Because social media isn’t a one-way street. It’s about connecting.

• Are you replying to comments and DMs?
• Do you support other local businesses or customers?

Step 4: Goals

These are important because showing up without a purpose is exhausting.

• Do you know what you want social media to do for your business?
• Do you have a rough plan (even if it’s on a scrap of paper – no judgement here)?

What difference does this make?

The audit only takes about 20 minutes, but it can make such a difference.

It helps you see what’s working, what needs a tweak, and what you can let go of altogether.

It’s not about chasing perfection. It’s about making social media feel a bit less chaotic and a bit more aligned with you and your business.

Because when you know where to focus, it suddenly gets a whole lot easier to show up, create content, and connect with your audience in a way that feels less stressful and more… you.

Ready to try it?

You can download the free Social Media Audit right here. Use it as a quiet moment to reflect, reset, and get focused again.

Download the Social Media Audit Now